Custom components, not template sections.
Campaign banners, launch sections, gift bundling, and social proof, all built for how Yera launches product, not how a generic theme expects them to.
Yera.
Introduction
An athleisure brand with two markets and one outdated store. We rebuilt it with a custom storefront, real reviews, a loyalty system that works, a size guide that kills returns, and accounts migrated without losing a single customer.
Yera makes athletic and lifestyle wear with Asian-fit sizing. Good product. The store wasn't doing it justice. No real market setup for Japan and Malaysia, no trust signals, no loyalty program, nothing built to convert.
We went deeper than theme customization. Multi-market language and currency. Accounts rebuilt and migrated clean. A review flow shoppers actually trust. A size guide that answers the one question every activewear buyer has before they buy.
The result: a store easier to shop, easier to trust, and built to scale with Yera's launches.
Project type
E-Commerce
Services completed
Custom storefront component systemReview and photo-review flowsLoyalty and reward system setupJapan and Malaysia market setupInteractive size guide and product fit contentNew customer account migration
yera.co
Challenges
Yera didn't need another template. They needed a store that could hold a premium activewear launch across two countries and still make a first-time shopper feel confident enough to buy.
- 01
The theme couldn't tell Yera's story. Default sections weren't built for product storytelling, campaign drops, gift offers, or market-specific merchandising. Every launch meant fighting the theme.
- 02
Shoppers didn't trust the fit. Activewear lives and dies on fit confidence. No real review system, no photo proof, not enough detail to get someone from "interested" to "in cart."
- 03
Two markets, one broken setup. Japan and Malaysia need different pricing, currency, and language, and existing customers needed to move over without losing their accounts.
What We Did
We rebuilt the storefront around what Yera actually needed to sell.
A product page built to kill hesitation.
Sizing, color options, gift wrapping, material proof, and a size guide that does the convincing before checkout has to.
Reviews and loyalty that earn repeat buyers.
Photo and video reviews, smart filtering, loyalty points, coupons, and referrals built to keep customers coming back.
One store, two markets, zero compromise.
Region, currency, and language switching that makes JP and MYR shoppers each feel the store was built for them.
A clean migration, not a cold restart.
Existing customers logged in and picked up where they left off. No re-registration, no lost history.
The Result
One store. Two markets. Zero excuses.
Yera now sells across Japan and Malaysia without compromise, with stronger fit confidence, real social proof, loyal customers, and returning shoppers who never noticed the migration happened.
Multiply
Next projects.
Let's talk.
Tell me about your project - whether it's a website, software, e-commerce, or a funnel.
Quick response.
Share the project shape and I will come back with the next useful question.
Clear next steps.
You will know what needs to be built, what can wait, and how launch should work.